What We Set Out to Do
$200K
Revenue Target
4 Tiers
Structured Model
11
Sponsorable Assets
- Build a sustainable, repeatable sponsorship model at the Network level
- Partner selectively with organizations that genuinely add value
- Keep sponsorship institutional and non-intrusive — visible through association, not promotion
The Model
Platinum
$100K
Max 3 organizations. Year-round presence across the full portfolio. Banks, law firms, institutional partners.
Gold
$50K
High visibility with defined presence across key programs and touchpoints.
Silver
$25K
Focused engagement through select programs and digital channels.
Bronze
$10K
Entry-level association with light-touch visibility.
Discounts available for multi-year commitments.
What We Sell: In-Person Programs
| Program | What Sponsors Get | Allocation by Tier |
|---|---|---|
| GES 200-250 members, sold out |
On-site presence, sponsored sessions, logo on materials, pre/post comms | Platinum & Gold |
| Stanford Program 60-120 members, 30 countries, 4.96/5 |
Logo on sponsor materials, recognition in program comms | Platinum, Gold & Silver |
| Meet Ups Around the World 20-30/event, 25-30+ events/year |
Sponsor events, host at offices, logo in comms and on-site | All tiers (Plat: 15, Gold: 10, Silver: 5, Bronze: 2) |
What We Sell: Digital & Channels
Digital Programs
| Program | Touchpoints |
|---|---|
| Academy 200-300 participants | Brand presence, program recognition |
| Needs & Leads Monthly, all members | Institutional acknowledgment |
| Podcast 12-15 eps, public distribution | Season or episode sponsorship |
| YPO Lives 50-100 per session | Session or series sponsorship |
| Directory All YPO members | Branded presence by tier |
Channels
| Channel | Touchpoints |
|---|---|
| YPO Connect | Rotational placements, Sponsors page |
| Program Comms | Logo in program emails and posts |
| EN Newsletter | Tier-calibrated recognition |
Custom (Platinum & Gold)
- Co-created virtual learning series
- Curated experiences at GES/Stanford
- Hosted Meet Ups at sponsor offices
Where We Stand
$100K
Contracted
$175K
In Pipeline
$125K
Lost
$100K
Need to Close
The pipeline is there. STS is locked in at $100K. Two or three more conversions get us to $200K. The challenge is converting leads, not finding them.
The Pipeline
| Organization | Status | Amount | Sourced By | Where Things Stand |
|---|---|---|---|---|
| STS | Contracted | $100K | Akshay | Finalizing scope and contract |
| JetOut | Lead | $50K | Dan | Intro made. Follow-up sent. Awaiting response. |
| Morgan Stanley | Lead | $50K | Dan | Intro made. Follow-up sent. Awaiting response. |
| Evans Transportation | Lead | TBD | Dan | Intro made. Follow-up sent. Awaiting response. |
| Principal | Lead | $25K | Dan | Proposal created. Scheduling call. |
| Insperity | Lead | $25K | Yosh | Initial meeting done. Deciding on package. |
| Refex | Lead | $25K | Anil | Exploring fit and interest. |
Lost: Mercury ($50K), Rho ($50K), Phoenix ($25K) — unresponsive or not pursuing.
What's Working, What's Not
Working
Board intros convert. Dan sourced 4 leads worth $150K+. Personal intros are our best channel by far.
The tier model resonates. Prospects understand the structure. No pushback on pricing.
Assets are clear and credible. GES, Stanford, Meet Ups, Podcast. Sponsors see the value.
Challenging
Long sales cycles. Senior execs are hard to pin down. Scheduling takes weeks.
Leads go cold. Lost $100K to non-responsiveness. Need faster re-engagement.
Narrow sourcing. Most pipeline came from one board officer. Need more of you in the funnel.
What We Need from You
1. Make One Intro
Dan sourced 4 leads worth $150K+ with email intros. You each know someone at a bank, law firm, or professional services firm that would value EN association. One warm email intro is all it takes.
Dan sourced 4 leads worth $150K+ with email intros. You each know someone at a bank, law firm, or professional services firm that would value EN association. One warm email intro is all it takes.
2. Nudge Your Intros
If you've already made an intro that stalled, a quick "Did you connect?" text re-opens the door. Warm follow-up beats cold outreach every time.
If you've already made an intro that stalled, a quick "Did you connect?" text re-opens the door. Warm follow-up beats cold outreach every time.
3. Host a Meet Up
Meet Ups are our most scalable asset. Host 1-2 in your city. Great for local engagement and natural sponsorship activation.
Meet Ups are our most scalable asset. Host 1-2 in your city. Great for local engagement and natural sponsorship activation.
4. Tell Us What's Missing
We built this from scratch. Does the tier structure make sense? Is the pricing right? What would make you more comfortable making intros?
We built this from scratch. Does the tier structure make sense? Is the pricing right? What would make you more comfortable making intros?
Questions?
Scan to open intake form
Amandeep Khurana
amansk@gmail.com
Boaz Gilad
boaz@zenithclubhouse.com
Natalia Nenadovit
nnenadovit@ypo.org
amansk@gmail.com
Boaz Gilad
boaz@zenithclubhouse.com
Natalia Nenadovit
nnenadovit@ypo.org